Senior Digital Marketing Manager
About Akoya Biosciences
As The Spatial Biology Company®, Akoya Biosciences’ mission is to bring context to the world of biology and human health through the power of spatial phenotyping. The company offers comprehensive single-cell imaging solutions that allow researchers to phenotype cells with spatial context and visualize how they organize and interact to influence disease progression and response to therapy. Akoya offers a full continuum of spatial phenotyping solutions to serve the diverse needs of researchers across discovery, translational and clinical research via its key platforms: PhenoCycler™, PhenoImager™ Fusion and PhenoImager HT.
Position Summary*
Akoya Biosciences is excited to expand our marketing team and is looking for an experienced Sr. Digital Marketing Manager to bring creative ideas and passion in leading our website and digital marketing strategy. This person will work closely with our external web management company and extended marketing team to ensure an exceptional digital customer journey.
Duties & Responsibilities:
- Develop and implement an innovative digital marketing strategy using out-of-the-box thinking to re-envision our customer journey and go above and beyond the traditional web experience
- Coordinate with our web management company and extended marketing team to develop and execute on effective marketing campaigns, with a focus on lead conversion
- Collaborate with internal marketing teams to create landing pages and optimize user experience
- Manage our eCommerce store
- Evaluate emerging technologies, and provide thought leadership and perspective for adoption as appropriate
- Identify performance trends and insights, and apply to optimize spending and adjust digital marketing programs as needed
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Skills & Requirements:
- Bachelors Degree in marketing, digital technologies or relevant field
- 3-5 years of web management experience (with working knowledge of WordPress CMS), preferably in a life sciences or medical device company
- Hands on experience with SEO/SEM, Google Analytics and CRM software (preferably Salesforce)
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Experience with marketing automation programs (e.g., Marketo, Pardot, or Hubspot)
- Knowledge of manipulation and creation of graphics in a variety of formats for digital marketing.
- Excellent communication skills
- Enjoys working with diverse team members
- Commitment to continuous improvement principles.
- Strong planning and organizational skills and obsessive attention to detail
- Flourishes in a highly dynamic and fast-growing environment
Akoya Biosciences, Inc. proudly affords equal employment opportunity to all qualified persons regardless of race, color, religious creed, national origin, age, military status, sexual orientation, disability, genetic information, gender identity, gender expression or gender unless based upon a bona fide occupational qualification.