Senior Digital Marketing Specialist
By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
Compensation Range: $75,000 -$95,000 (Salary to be determined by the applicant’s experience, education, skills, and abilities, as alignment with market data and internal equity)
Position Summary:
The Sr. Digital Marketing Specialist supports a designated business unit in Bio-Techne to be the digital strategist for search engine optimization best practices, strategy and executions for Google/Bing ads campaigns and digs into insights across various analytic and data platforms. They are a self-starter and comfortable contributing cross-functionally to help drive recommendations to drive business objectives. They present their ideas during team meetings, strategy planning sessions and can lead discussions for digital recommendations within their group. The Specialist stays ahead of the latest technologies and trends, and consistently tests new things to refine the digital strategy based on best performance to achieve business unit goals.
Key Responsibilities:
- Defines and executes digital marketing strategy of moderate/high complexity across SEO, PPC, Social, Display, etc.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Collaborate with business unit and digital team on new and creative digital marketing strategies to support growth
- Conducts keyword research to ensure sites are optimized and ads are targeted for the appropriate terms
- Makes and implements technical SEO recommendations and optimizations
- Produces content optimization recommendations for existing ads, landing pages and new content
- Builds new campaigns, evaluates performance, and finds opportunities for optimizations in paid search platforms
- Assists in training and serves as a lead resource for Digital Marketing Specialists
- Work cross-functionally to prioritize digital marketing efforts
- Ability to work autonomously and make decisions with some oversight from management
- Responsible for informing business stakeholders on performance of existing campaigns, presenting strategic optimization and growth opportunities, and following through with implementation
- Ability to troubleshoot issues of moderate complexity independently
- Identify and create plans for implementing process improvements
- Previous experience in website migrations a plus
- Demonstrates EPIC values in daily work
- Performs additional duties as assigned
Education and Experience:
- This position requires a B.A./B.S. degree and 3-6 years of professional experience or a combination of education, experience and training which provides the necessary background for performing the work.
Knowledge, Skills and Abilities:
- Google Ads certification is desired for search and display network
- Google Analytics certification desired
- Strong analytical skills and data-driven thinking
- 3+ years of paid search and search engine optimization experience
- Experience developing, measuring and reporting on KPIs
- Understanding of Google Analytics, ability to analyze data, provide and execute on recommendations
- Ability to communicate professionally, both oral and written
- Ability to work in an agile, collaborative team environment
- Ability to work independently and with a team
- Skills in decision-making
- Social media experience desired
- Science background a plus, but not required
Why Join Bio-Techne:
- We offer competitive salaries along with extensive medical, vision, and dental plans for you and your family starting on day one!
- We invest in our employees’ financial futures through 401k matching and an employee stock purchase plan.
- We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.
- We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
- We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
Where permitted by applicable law, candidate must have received or be willing to receive an FDA authorized COVID-19 vaccine by date of hire to be considered for this position.
Bio-Techne is an E-Verify Employer in the United States.