Senior Strategic Product Manager (Genome Engineering)
By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
Position Summary:
The Senior Strategic Product Manager will define, develop, and drive the commercial product strategy for the Genome Engineering Services and Cell & Gene Therapy business within Bio-Techne. The Gene Engineering Services products are powerful tools for creating advanced and novel cellular therapies and in this role, you will work closely with a product team solving important challenges that have a clinical impact. You will be part of a fast-growing segment in the life sciences focused on transforming cell and gene therapy manufacturing workflows though our reagents and tools.
This is an exciting opportunity to be instrumental in shaping the future of the Cell and Gene Therapy market!
Key Responsibilities:
- Responsible for setting strategic direction of our Genome Engineering product portfolio and develop product market plans for the portfolio. Develop product marketing materials.
- Identifying unmet or under-met customer needs and existing barriers to adoption and developing methods to address them
- Create customer personas and defining the best methods to engage with them
- Evaluating competitive offerings from the customer perspective
- Collaborating with technical team to evaluate new technologies/ solutions for meeting customer needs (could be internally developed, or externally developed)
- Develop strategy for addressing specific segments of the market
- Develop financial models to support business proposals that drive revenue and profit growth for the portfolio
- Articulate Bio-Techne’s competitive situation and developing ways to differentiate Bio-Techne’s product offering
- Maintain competitor profiles, including pricing, positioning, advantages/disadvantages and marketing activities/strategy
- Develop product messaging that differentiates new products from others in the market.
- Create product content such as application notes, etc. to promote commercial viability of the product portfolio.
- Develop comprehensive marketing tactics for sales and marketing communications teams to effectively position Cell and Gene therapy products.
- Plan and execute new product launches in coordination with marketing communications, sales, operations and product development teams.
- Define the portfolio product offering, developing price, promotion, and placement for all products within the portfolio to meet business targets
- Represent voice of the customer on product development teams
- Keep current with market needs through customer visits, conference attendance
- Conduct product sales training to relevant sales and marketing teams, globally
- Guide product innovation through new product development and go-to-market strategies by working cross-functionally with R&D, Segment Marketing, Sales and Technology Management.
- Communicate the value of new products to the sales team and develop sales tools that facilitate the selling process and demand generation.
- Evaluate sales trends and respond accordingly with updated marketing strategy.
- Gain insight into customer use of current products, untapped opportunities, customer specifications and requirements through interviews, surveys, focus groups and sales data.
- Research competitor offerings and react when appropriate.
- Periodically present to customers and attend industry events.
- Perform additional duties as assigned.
Education and Experience:
- Bachelor's degree with a minimum of 8 years of related experience within the life sciences field; OR a Master's degree with 5 years of experience; OR a Ph.D. with 2-3 years of related experience
- Direct experience with Genome Engineering is strongly preferred
- Experience with product management or product marketing within biotech industry or a related field
- Strong business acumen and aptitude for customer requirements
- Result-oriented, self-driven, and sense of urgency.
- Collaborative, strong interpersonal skills.
- Strong data analytical and problem-solving skills.
- Outstanding communication and presentation skills.
Knowledge, Skills and Abilities:
- Basic, functional knowledge about the product(s) and their uses, competitor(s) and their product(s), and the marketplace, as well as the ability to gain in-depth knowledge
- Aptitude in product/customer/sales/ financial analysis which will lead to defining successful strategies and launching outstanding products
- Ability to work independently in order to make the necessary decisions to drive the business forward.
- Ability to collaborate across business functions to ensure optimal product offering, promotion, and support
- Ability to prioritize activities/ requests for the best business outcome
- Ability to translate customer requests into addressable customer needs for a product/solution
- Clear oral and written communication and presentation skills, allowing the ability to communicate professionally across all layers of the organization as well as customer’s and prospect’s organizations
- Ability to handle sensitive and proprietary information with discretion and confidentiality
- Ability to travel up to 25% of the time, including internationally
Why Join Bio-Techne:
- We offer competitive salaries along with extensive medical, vision, and dental plans for you and your family starting on day one!
- We invest in our employees’ financial futures through 401k matching and an employee stock purchase plan.
- We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.
- We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
- We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
Where permitted by applicable law, candidate must have received or be willing to receive an FDA authorized COVID-19 vaccine by date of hire to be considered for this position.
Bio-Techne is an E-Verify Employer in the United States.